If you’re considering using press releases as a way to
promote your business you’re going in the right the direction. Press releases are a great way to accomplish
several things at the same time. With a
press release, you can create back links, increase brand exposure and generate
traffic to your website.
Choose a press
release writing service if you don’t know how to write one and you don’t
want to take time out of your busy schedule to learn how to do it. If you want your release published on Google
News you should use a professional service as distribution outlets may reject a
press release that’s not well written.
To give you an example of how a press release can be used to
generate traffic to your website, I once wrote a release about a free Twitter
training webinar. After I published the
release I received more than 150 unique visitors to my blog within twenty-four
hours. I used a free service for that
one and I kept getting traffic for weeks after the event was over.
Press releases are powerful.
But as with anything else there are certain things that make one press
release more effective than another one.
Keywords are an important part of Internet marketing and depending the
keywords you choose for the title of the release, you may or may not receive
traffic.
The keyword ‘SEO’ is extremely competitive which means a
press release alone may not drive traffic to a website simply because it may
not be found online. Regardless whether
or not a release will drive traffic to your website, it will provide extreme
SEO value provided you use anchor text links on your keywords.
So how do you know whether or not to hire a press
release writing service? In order to
answer that question you first have to decide on several things such as your
budget, whether or not you’re going to use a free press release distribution
service or a paid service.
Press releases can cost upwards of $200 or more depending on
where you want it to be published. Most
services that publish to Google News, Yahoo News and Bing will charge you more
than a couple hundred dollars to write then submit your press release.
Oftentimes the distribution charges alone can cost more than
$100. You can write a press release
yourself then pay a distribution service to submit it for you. Doing it that way will save you a lot of
money, but if your release isn’t written as a newsworthy article, it will not
get accepted by Google News.
Ramiro Rodriguez is the owner and manager of Original Press
Releases which is a press release writing service. He writes and distributes press releases for
hundreds of clients and maintains the OPR website. To order
a press release, please use the link in this sentence.
