Implementing the Right SEO Strategies Can Lead to an Increase in Google Traffic

Getting a lot of Google traffic is challenging, but it’s also incredibly rewarding, especially if you experience an increase in sales.  Traffic from the search engines is called ‘organic traffic’ because it occurs naturally.  It involves the search engines’ spiders ‘reading’ your website’s content to determine its subject matter.  The goal of SEO is to make your website as ‘readable’ as possible for the search engines.

There are certain SEO strategies you can implement today which will allow the search engines to quickly determine the topic of your website, and increase the number of visitors. The main thing you have to keep in mind is Google wants to send traffic to the most relevant websites available when a user types a search term into its box.

Focus on the word ‘relevant’ because it is important.  All the SEO strategies mentioned in this article are designed to increase the relevancy of your website for your keywords.  After you’ve optimized your site you’ll notice an increase in Google traffic in a couple months.  Be patient.  Your website will rise in the rankings, but you have to give the search engines time to re-crawl your website then re-index the new pages. 

First, you have to make sure each of your website’s pages contains a title tag.  You can find the title tag in each web page’s HTML code.  The tag will look like this:  <title>Your Keyword Here</title>.  Make sure to insert your page’s main keyword as close to the beginning of the title as possible because the title tag is the first place the search engine will visit to determine the subject of the page.

Secondly, you want to make sure you insert at least one H2 tag with a keyword inside.  If you don’t want to rewrite the old pages on your site, try to insert an H2 tag inside every new page you create.  An H2 tag is a subheading and it is the second place Google turns to when its robot crawls your pages.  H2 tags also ‘break up’ the text on a web page so it’s easily digestible, and they help to increase a page’s quality score. 

You also want to insert pictures or videos into your web pages.  Google will send you a lot of traffic if you can prove your website provides value to its users.  Pictures are extremely important and Google will place more value on pages with pictures than those without multi-media content.  Make sure you insert your keyword in the picture’s ‘alt tag’.  Google’s bot will read a picture’s alt tag to determine what the picture is about so it’s important to make sure the picture is relevant, and that it contains a keyword in the alt tag.

Another powerful SEO strategy which will increase your Google traffic is to name the picture by using one of your keywords.  For example, don’t upload a picture that’s named ‘pic 1’.  Instead provide a descriptive name with a keyword before you upload the pic.  This is important because your content management system will create a separate URL for the picture as soon as you upload it and having a keyword in the name, will increase your chance of the picture itself getting traffic from Google Images.

If you’re going to use a video, make sure the video title has a keyword as well.  Google will look at the video’s title to determine its relevancy so this is an important step.  You can insert an H2 tag with a keyword above the video as an introduction to the content. 

Finally, you can use bullet lists and bold and italic text to help increase your pages chances of appearing in the SERPs.  Here again, Google’s bot places more emphasis on bullet lists and on words that are bolded or italicized.  Those words add value to the text and make it easier for the reader to understand the content.

As long as you think about adding value to the reader by offering quality content that’s easy to read, you’ll get a lot of Google traffic.  Focus on creating web pages with the SEO strategies mentioned in this article and within a couple months you should notice in increase in your traffic stats.

Now click here to visit the Google Traffic website to learn more SEO tips and tricks on how to increase your traffic.  The website provides timely and informative articles and guides for Internet marketing professionals.  You’ll also find a lot of free ebooks to help you increase your sales and opt-in lists.

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5 Quick Press Release Best Practices to Get Your Content Approved

Anyone can write a press release.  When I got my first paid assignment to write a press release I had to search online to learn how to do it.  Writing a release isn’t very hard, but there are a few guidelines which you should follow if you want your content to be accepted by press release distribution services. 

There are a lot of reasons why a press release might get rejected.  Listed below are the most common reasons then we‘ll talk about the best practices which work well for everyone. 

One reason your release may get rejected is if you use all UPPER CASE LETTERS in the title.  It’s a newbie mistake, but a mistake commonly made.  In fact, it’s so common, many press release distribution websites list it as one of the first ‘don’ts’ on their submission page.

Get your press release approved

Another reason for a rejection could be you’ve embedded HTML, Java or any other markup language. There’s a right place to put it, and this is normally assigned by the press release submission staff on the site itself. 

If you violate the rules of the press release site you’re submitting to they will reject your release immediately.  In fact, make sure you read the company’s rules before you submit any content as it will save you a lot of time.  If you want to check if the service allows anchor text, just look at other releases on the site before you submit yours.

Finally, the last reason your content may get rejected is because it is full of grammatical errors, punctuation marks are incorrectly placed, incorrect use of words and spelling.  Spell-check your content before you submit it.  The editors will read your release before they make a decision as to whether or not to publish it on their site.

Okay!  Now that you’re aware of the why-nots, below are some of the best practices to implement when writing and submitting a press release.

Make it news-worthy. There are many news-worthy angles to a press release such as a product launch, relaunch of a website, new management, received awards, survey results etc. If your press release doesn’t have news worthy angle, then by all means, do not waste your time because it will only get rejected.

Work on your headline

Write an attention grabbing, head twisting, snappy headline. The wonder of press releases is this – once it gets approved, and it really is an interesting piece, you not only get approved in that site, it might also get the attention of the other sites thereby syndicating your release. The more it gets republished, the better for your brand.

Make your press release effective by including a quote. When writing your press release, make sure to include a quote from an authority figure in the company or a satisfied customer. Sprinkle a few quotes in the middle or the end, but don’t overdo it.

Pepper it with keywords. Keywords are important, especially since you’re submitting a digital press release that gets crawled by the search engines spiders. From the title to the content, ensure keywords are included. A word of warning though – don’t force it.  You’re writing for a human being, not search engine spiders. It has to make sense to them first to make a successful impact.

When formatting your press release, write in short paragraphs. Keep it simple silly, as they say. Use bulleted or numbered lists to break up chunks of information. Make it easier to read. Why? Because nowadays, people scan and skim then if it’s deemed important then that’s when we dwell on it and read it.

There you have it.  Follow the suggestions on this article and you press release will be accepted.  If you use a press release writing service, make sure they don’t violate any of the rules.  Press releases make an impact for the brand exposure wise, and SEO wise.  Neglecting to give it a try means losing potential clients.

What other best practices are you aware of?  Please leave a comment below.

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Will Grassroots Organizations Help Obama Win the White House Again?

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